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dc.contributor.authorChung, Kim-Choyen_NZ
dc.contributor.authorFam, Kim-Shyanen_NZ
dc.contributor.authorHoldsworth, David Ken_NZ
dc.date.available2011-04-07T03:02:09Z
dc.date.copyright2007-06-02en_NZ
dc.identifier.citationChung, K.-C., Fam, K.-S., & Holdsworth, D. K. (2007). Antecedent of brand trust in e-tertiary education. In International Journal of Business and Management (Vol. 2). Presented at the Pan-Pacific Conference XXIV of the Pan-Pacific Business Association.en
dc.identifier.urihttp://hdl.handle.net/10523/754
dc.description.abstractTrust decreases the perceived risk of using a service. Since e-learners have no direct contact with the education providers, trust plays an important role in an e-tertiary setting. In a review of the literature, hypotheses are developed that suggest that the antecedent of brand trust in e-tertiary education is related to institutional and courseware design assurance factors, site quality and public awareness. A conceptual model summarizing the hypotheses is subsequently validated in an empirical study.en_NZ
dc.format.mimetypeapplication/pdf
dc.relation.ispartofInternational Journal of Business and Managementen_NZ
dc.subject.lcshHF Commerceen_NZ
dc.subject.lcshHF5601 Accountingen_NZ
dc.titleAntecedent of brand trust in e-tertiary educationen_NZ
dc.typeConference or Workshop Item (Paper)en_NZ
dc.description.versionPublisheden_NZ
otago.date.accession2008-02-19en_NZ
otago.relation.issue3en_NZ
otago.relation.volume2en_NZ
otago.openaccessOpen
dc.identifier.eprints776en_NZ
dc.description.refereedPeer Revieweden_NZ
otago.school.eprintsMarketingen_NZ
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otago.event.dates2-4 June 2007en_NZ
otago.event.placeDunedin & Queenstown, New Zealanden_NZ
otago.event.typeconferenceen_NZ
otago.event.titlePan-Pacific Conference XXIV of the Pan-Pacific Business Associationen_NZ
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