Machiavellian marketing: justifying ends and means in the modern politics

Harris, Phil

Machiavellian marketing: justifying ends and means in the modern politics

Harris, Phil

Cite this item: Harris, P. (2003). Machiavellian marketing: justifying ends and means in the modern politics (p. 21). Presented at the The Chartered Institute of Marketing Conference.

Permanent link to OUR Archive version: http://hdl.handle.net/10523/758

Date: 2003

Conference: The Chartered Institute of Marketing Conference, Sydney, Australia

Research Type: Conference or Workshop Item (Paper)

Abstract:

Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, Lobbying, Ethics and Effective Communication with the Consumer is Developed.

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