Machiavellian marketing: justifying ends and means in the modern politics
Niccolo Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political Marketing, Good Governance, Lobbying, Ethics and Effective Communication with the Consumer is Developed.
Conference: The Chartered Institute of Marketing Conference, Sydney, Australia
Research Type: Conference or Workshop Item (Paper)