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dc.contributor.authorJackson, Steven
dc.contributor.authorJackson, Steven J
dc.identifier.citationJackson, S. J. (2013). Reflections on Communication and Sport: On Advertising & Promotional Culture. Communication and Sport, 1 (1/2) 100-112.en_NZ
dc.description.abstractThis essay highlights the unique and intimately interrelated nature of the relationship between communication and advertising by providing a selective overview of communication about and through sport within the context of promotional culture. While advertising and marketing of sport leagues, teams, celebrity athletes, and commodities are important, this treatment focuses on how the advertising industry has come to dominate contemporary social life, and why ‘‘sport’’ is such an important channel of communication within promotional culture. The article (a) outlines the emergence, nature, and social significance of advertising; (b) offers a framework for analysis based on the circuit of commodification and communication model that emphasizes the context and complex interrelationships between particular moments in commodification processes; (c) discusses a current research example examining sport, globalization, and corporate nationalism; and (d) considers directions for future research.en_NZ
dc.relation.ispartofCommunication & Sporten_NZ
dc.rightsCC0 1.0 Universal*
dc.subjectadvertising, promotional culture, corporate nationalism, capitalism, commodification, sport, mediaen_NZ
dc.titleReflections on Communication and Sport: On Advertising and Promotional Cultureen_NZ
dc.typeJournal Articleen_NZ
otago.schoolSchool of Physical Education, Sport & Exercise Sciencesen_NZ
dc.identifier.doiDOI: 10.1177/2167479512472049en_NZ
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CC0 1.0 Universal
Except where otherwise noted, this item's licence is described as CC0 1.0 Universal