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dc.contributor.authorJackson, Steven J
dc.date.available2018-03-05T19:48:07Z
dc.date.copyright2004
dc.identifier.citationJackson, S. J. (2004). Reading New Zealand Within The New Global Order: Sport and the Visualisation of National Identity International Sport Studies 26 (1), 2004, 13-27.en_NZ
dc.identifier.issn1443-0770
dc.identifier.urihttp://hdl.handle.net/10523/7883
dc.description.abstractGlobalization has emerged as one of the most controversial and debated issues of our times. In particular the potential impact of global products and processes on political, economic and cultural life in all of the world’s ‘global villages’ has met with a range of responses from celebration to condemnation. This essay examines the relationship between globalization and national identity with respect the phenomenon of corporate nationalism. Focusing on New Zealand, the analysis provides a preliminary examination of how global and local corporations appropriate dominant cultural themes, moments and stereotypes as part of their advertising and marketing campaigns. Such strategies enable corporations to localize and establish a sense of loyalty amongst citizens and consumers. Overall, the paper highlights the implications of the corporatization of contemporary life with respect to local, national and indigenous cultures.en_NZ
dc.format.mimetypeapplication/pdf
dc.publisherInternational Society for Comparative Physical Education and Sporten_NZ
dc.relation.ispartofInternational Sport Studiesen_NZ
dc.subjectGlobalisationen_NZ
dc.subjectSporten_NZ
dc.subjectNational Identityen_NZ
dc.subjectVisualisationen_NZ
dc.subjectMarketingen_NZ
dc.subjectAdvertisingen_NZ
dc.subjectNew World Orderen_NZ
dc.titleReading New Zealand Within The New Global Order: Sport and the Visualisation of National Identityen_NZ
dc.typeJournal Articleen_NZ
dc.date.updated2018-03-04T21:21:49Z
otago.schoolSchool of Physical Education, Sport & Exercise Sciencesen_NZ
otago.relation.issue1en_NZ
otago.relation.volume26en_NZ
otago.bitstream.endpage27en_NZ
otago.bitstream.startpage13en_NZ
otago.openaccessOpenen_NZ
dc.description.refereedPeer Revieweden_NZ
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