Seeing iwi Maori, being iwi Maori : constructions of iwi Maori representation

Abstract

This study's objective was to examine the influence of Maori Television on a sample ofiwi Maori adults living in Otepoti (Dunedin). Given Otepoti (Dunedin's) small iwi Maori population, the research sought to determine how these adults perceived Maori TV and the role it played in linking them with Te Ao Maori. A qualitative analysis was undertaken. Results signify that Maori Television has had an overwhelmingly positive impact on its Otepoti (Dunedin) iwi Maori adult viewers. This study's conclusions indicate Maori TV is a counterbalance to mainstream representations ofiwi Maori, it recognises and celebrates iwi Maori diversity, it is a positive medium for iwi Maori and it connects iwi Maori with Te Ao Maori.