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dc.contributor.advisorEverett, Andre M
dc.contributor.authorWu, Yuting
dc.date.available2019-07-09T21:38:30Z
dc.date.copyright2019
dc.identifier.citationWu, Y. (2019). A comparative case study of crisis communication strategy between ZTE and Huawei within China’s telecommunications industry (Thesis, Master of Commerce). University of Otago. Retrieved from http://hdl.handle.net/10523/9475en
dc.identifier.urihttp://hdl.handle.net/10523/9475
dc.description.abstractThis study analyzes the crisis communication strategies of two Chinese multinational technology enterprises and tests the effectiveness of their crisis response. This study conducts a quantitative analysis, embedded in a comparative case study, of the crises experienced by ZTE and Huawei in 2018. The analysis uses Situation Crisis Communication Theory (SCCT) as the theoretical framework and proposes advice on crisis management for multinational technology enterprises based in emerging countries, as represented by ZTE and Huawei. The results show that when multinational technology enterprises face a crisis, it is necessary to analyze the situation in a rational and localized way with consideration of the various forms of political interference being experienced, and to adopt appropriate crisis communication strategies.en_NZ
dc.language.isoenen_NZ
dc.publisherUniversity of Otago
dc.rightsAll items in OUR Archive are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectZTE, Huawei, multinational technology enterprise, crisis communication strategy, political interferenceen_NZ
dc.titleA comparative case study of crisis communication strategy between ZTE and Huawei within China’s telecommunications industryen_NZ
dc.typeThesis
dc.date.updated2019-07-09T05:30:49Z
dc.language.rfc3066en
thesis.degree.disciplineManagementen_NZ
thesis.degree.nameMaster of Commerceen_NZ
thesis.degree.grantorUniversity of Otago
thesis.degree.levelMasters
otago.interloanyesen_NZ
otago.openaccessAbstract Onlyen_NZ
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