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dc.contributor.advisorBering, Jesse
dc.contributor.authorTetther, Sian
dc.date.available2019-09-10T01:52:49Z
dc.date.copyright2019
dc.identifier.urihttp://hdl.handle.net/10523/9585
dc.description.abstractThis thesis aims to answer the question of whether people are more likely to want to conserve a flagship national species after hearing a distressing message about that species from someone with an associated accent, as opposed to an accent discordant with such a culturally emblematic animal. I was particularly interested in the case of koalas, with koala conservation messages being communicated with Australian vs. “foreign” accents. Specifically, it was hypothesised that a campaign about koalas in an Australian accent, geared towards an Australian audience, would most likely to lead to a positive (i.e., conservationist) change in behaviour and attitudes towards this iconic Australian animal. To explore this prediction, the matched-guise technique was used to test the difference between six treatments, comparing two species (koala and panda) between three different accents (Chinese, British and Australian). The results somewhat supported the hypothesis, with participants’ attitudes and behaviours being most positively affected when a distressing message about the endangered status of koalas was delivered with an Australian accent. As part of the creative component of this Masters thesis in science communication, these empirical results were then used to help create a 25-minute call to action film to help save the koala (No Place to Call Home).en_NZ
dc.language.isoenen_NZ
dc.publisherUniversity of Otago
dc.rightsAll items in OUR Archive are provided for private study and research purposes and are protected by copyright with all rights reserved unless otherwise indicated.
dc.subjectaccentsen_NZ
dc.subjectkoalasen_NZ
dc.subjectkoalaen_NZ
dc.subjectcommunicationen_NZ
dc.subjectflagship speciesen_NZ
dc.subjectscience communicationen_NZ
dc.subjectAustraliaen_NZ
dc.titleThe Effects of Accents on Conservation Attitudes Towards Native Speciesen_NZ
dc.typeThesis
dc.date.updated2019-09-09T10:53:47Z
dc.language.rfc3066en
thesis.degree.disciplineCentre for Science Communicationen_NZ
thesis.degree.nameMaster of Science Communicationen_NZ
thesis.degree.grantorUniversity of Otago
thesis.degree.levelMasters
otago.openaccessOpenen_NZ
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