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Top items (9086 items total)

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Item page views
Political marketing and political communication: the relationship revisited86
The effect of electronic word of mouth on customer purchase intentions46
Numerical methods for bankruptcy prediction: A comparison between data envelopment analysis and logistic regression28
Successful new service development: A study of the hotel industry in Germany27
The choice of market entry mode: greenfield Investment, M&A and joint ventures24
Total quality management, sustainable competitive advantage, and the resource-based view an exploratory study of TQM and competitive advantage at Fisher & Paykel23
Using computational fluid dynamics for wind flow over a complex topography23
Perceptions of myths and brand identity in advertising: Exploring the role of archetypes and national symbolism in advertising22
Marketing the mayor: political marketing and the Livingstone4London mayoral election campaign22
The effects of the introduction of the Euro on European stock markets19
The composition of public expenditure and growth: different models of government expenditure distribution by functions.18
Resource based theory of internationalisation - Theoretical evidence17
Lobbying and public affairs in the UK: The relationship to political marketing17
Performance of relational databases versus native XML databases16
An exploration of Maori health state preferences15
The effects of international trade on employment: heterogeneity among 2-digit ISIC manufacturing industries12
Intellectual capital disclosures by Australian companies12
Impacts of religious tourism in Thailand12
The Relationships Between Empathy and Burnout in Nurses12
Resource based theory of internationalisation - Evidence from New Zealand11
Internal Employees versus External Employees (Contractors): Are the ‘Outcomes’ the same?11
Digital Diplomacy & Social Capital: Analysing Relational Components of Trust in US & Israeli Online Social Networks11
Corporate culture as normative control: A study of Hong Kong employees in a team-based organisation10
Image formation and its contribution to tourism development in Canada's northwest territories: Past and present10
Future of the brand management structure in FMCG: A two-dimensional perspective10
Innovation and knowledge management10
Physicochemical and quality characteristics of cold-pressed hemp, flax and canola seed oils and functional properties of their seed cakes10
Usability evaluation of non-immersive, desktop, photo-realistic virtual environments10
Law and Ethics of Morally Significant Machines: The case for pre-emptive prevention10
Creation of an instrument to assess intercultural communication competence for strategic international human resource management9
A framework to analyse 'Internationalisation in higher education'9
Reciprocity Beyond Borders: The Case of CouchSurfing Network in Hanoi, Vietnam9
Globalisation, Corporate Nationalism and Japanese Identity: Advertising Production and Signifying Practices of Nike and Asics9
Enhancing clustering in wireless sensor networks with energy heterogeneity8
Comparing predictor methods; the case of bankruptcy predictions8
Operationalising the ecotourism opportunity spectrum (ECOS): Case examples from China8
Intrusion prevention systems: How do they prevent intrusion?8
Selection criteria for country of origin of food imports by European food distributors8
What Helps us Learn? Science Communication via Documentaries8
The Freedom to Become a Christian: Kierkegaard and Barth on the Transformative Relationship with God8
Motivation, Self-determination and Five-year Weight Change8
Discursive analysis of a television advertising campaign : obliged to be healthy8
A comparison of alternatives to regression analysis as model building techniques to develop predictive equations for software metrics8
The adsorption of heavy metals by waste tea and coffee residues7
Economic theories of the voluntary sector: a survey of government failure and market failure approaches7
A membership function selection method for fuzzy neural networks7
Financial performance: the motivation behind corporate social responsibility reporting7
Insolvency prediction model using multivariate discriminant analysis and artificial neural network for the finance industry in New Zealand7
Carpeno: interfacing remote collaborative virtual environments with table-top interaction7
Sport tourism and the Sydney 2000 Olympic Games: A New Zealand perspective7

Top authors (8445 authors total)

Top research types

Top collections (169 collections total)

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